A Goddamn Radiant giveaway

I love generosity. It’s been one of my most effective business-building tools. (Actually, it’s been the main one.)

So I was shocked to realise that I haven’t used it yet here at Cash and Joy. Shocked, I tell you.

This shall not pass! It’s time for a giveaway.

Roll on Radiance!

I’m going to help one fantastic reader transform their relationship with marketing with Goddamn Radiant.

To enter, tell me how your business would be sooo much better if you loved your marketing. Add your thoughts in the comments here, or via email to .

Get creative, dearests! Writing, video, visual art… play with it and have some fun.

If there are too many magnificent enties for me to choose from, I may give away more than one package. I’m totally fine with that.

The rules

You have until this Sunday. (As long as it’s Sunday somewhere in the world, you can still enter.)

Also, you must pass the standards I listed on the Goddamn Radiant page, i.e.:

1. You MUST adore the hell out of the thing you do.

There are people who can care intensely about other people’s work as if it was their own, and we are called marketers. (No, not every marketer can do that. Presumably, marketing wouldn’t have a kinda bad rap if this were not so.)

Since you aren’t a marketer, you need to have a consuming passion for the value of your work. This passion and belief will be the cornerstone of your new (kick-ass) marketing strategy.

2. You MUST be comfortable with making big changes.

It’s quite likely that within the next six months you will revolutionise your website, business cards, products, and audience. It’s going to be glorious, but it’s also going to be a lot of upheaval. If you don’t think you could cope with making Epic Plans any time soon, then wait until you are ready.

3. You MUST have been doing your thing for awhile.

You haven’t necessarily been paid for it long, but you’ve been involved in your work long enough to have strong ideas about who benefits from it best, who you find it hard to work with, and what the heck you do. (If you need help with marketing on something that you have never, ever done before, send me an email. I can still help you, but not in this framework.)

4. You MUST be ready to shine.

Radiance is not for the faint of heart. You are going to glow and shine and be glorious. It won’t be self-aggrandising, but it will be very, very visible. Some people don’t want you to shine, and if one of those people is living in your heart then you aren’t ready. Kick that traitor out and come back when you’re prepared to blaze.

I’ll be publishing the results (and my favourite entries) as soon as Sunday is over.

So, how would your business be a squillion times better if you loved marketing it?

Creative Commons License photo credit:


11 Comments - What do YOU think?
  • http://natural-write.com Jenny B

    You know what’s funny…I write ad copy for people all day long. Good shit too! I get so turned on and passionate about nailing their core values and making sure that comes out in all they do…

    …but when it comes to marketing myself? I stumble. A lot. And I get why this happens and I’m taking steps to work towards addressing some of the blockades I’ve laid in my path…but if I could get as turned on about marketing myself and my business I really think my entire life would be transformed.

    It would mean I honestly, whole-heartedly and unapologetically believed in myself.

  • http://blog.themerchgirl.net Tiara the Merch Girl

    I’d take your tagline literally – I’d much rather dance than try to convince people to let me perform for them or work with them! I would love to be like Lady Gaga, where just her presence seems to market herself, but I know she’s a keen marketer – she controls her public image and photographs, she’s canny with her character, she’s even really clever with music video sponsorship. Having Merch Girl be like that means that I can be as creative as I want, do what I want, travel the world and create more awesome – because people are coming in droves to see what I’m up to next and actually pay to make that happen. So much awesomeness all around.

  • Anonymous

    If I loved my marketing my business would be better because it would be known by people who love what I do (I think my stuff is good – that isn’t the problem – imho anyway). I would be happier because I would be getting wealthy doing what I love – which would be a wonderful place to be.

  • http://creativecompasscoach.com Paula

    I’ve always been passionate about helping people find the best way to be WHO THEY REALLY ARE! and that is what Creative Compass Coaching is all about. . . but I can’t light up the world if the world doesn’t know I’m here, and I’m really good at helping people find their light and map their path toward it and really not great at telling my own story in a way that gets people to pay me for helping them find their brilliance.. . SO ready to change that! SO READY To be GODDAMN RADIANT so that I can help other SHINE and spill their brilliance out across the universe!
    Let’s Dance!!! ~peace and joy~ Paula

  • Naomi

    I have awesome toddler products. As a mother of 2 toddlers, l love things that make life a little easier & less messy. And I love quality.
    However, marketing, I am afraid to say, I do not love – but I really want to!! My business needs me to love marketing. I seem to be targeting the wrong consumers who love my products but do not want to pay for them!! I need to do my business justice by learning and loving all there is to know about marketing so I can get my products out there and let the right people know that they exist. It will make a whole lot of little feet dance, as well as their parents, and most of all ME!!

  • Delisa

    I work with artists/writers/crafters, and help them shine and grow in their art or turn their art into a business. I totally love doing it. I currently don’t get paid for it. I would love to have paying clients. I struggle with getting the word out about how awesome I am to the right people.

    What are the right words to use?

  • http://www.alexisfromtexas.com/ AlexisFromTexas

    I started a business to help emerging artists sell their work online, to new collectors at affordable prices. I love the idea, I adore my artists, but I have hit a wall as a salesperson. Face to face I could market my site (Artsicle.com/index to see it) all day – I get so excited I think I really “glow”. But I need to figure out how to scale our marketing to find collectors I can’t meet in the street. I would love your help learning to be radiant online like I am in person!

  • http://andydolph.com Andy Dolph

    very strangely (for me) as soon as I started to think about what to write for this I was clear that my entry needed to take the form of a song I wrote. This is only the second time that I’ve written a more or less pop form song (most of my music is “out there” meditation stuff) but the song came pouring out and here it is with me singing (which I love to do and don’t do often enough) and playing the piano (which was only because the Cash and Joy Festival Orchestra was not available)

  • Emily Helms

    I’m a clarinetist and music teacher, and up till a few months ago, my marketing was pretty much nonexistent. I created a video to talk about what I do and how it would be so much better if only I were able to promote it more effectively.

    Password: G0ddamnRadiant

    Clarinetistry is, of course, involved. :)

  • http://parlancellc.com Deanna

    So heres my problem with marketing: I studied it in school. I’ve got a head full of how it SHOULD be. I also have a binder full of how it SHOULD be. (I’m good at school.) But none of that is what I WANT it to be. None of that is fun or interesting or effortless and it doesn’t make me feel good.

    Example: I just finished a client project. It flowed. It was fun. It made me happy. Then I put it away and made cookies. I came back to my client project and made it even awesome-er. The awesome-er part was just a flow-y and fun as the pre-cookie part.

    Then, I did marketing tasks. The flow and the fun went away. The awesomeness might have been there but it was so over-thought I wouldn’t have recognized it if it bit my butt.

    I know I’m good at what I do. I know I have fun doing it. I know people need it. What I don’t know is how to tell the people who need me that I’m here and having a blast doing it. My business could (dare I say should?) make a pot of money. I need to find my bestest people. They need to find me. They’re waiting. But marketing makes me feel like a goofy-looking 8th grader trying to ask a popular boy to dance. I get awkward. I look at the floor. I worry that the other kids are making fun of my braces behind my back.

    I guess the short answer is my business would have a squillion times more income with a squillion more bestest clients if I enjoyed marketing. If the marketing was as fun as the work, I would be unstoppable.

  • http://www.cluttercoachblog.com Claire Tompkins

    My response got a bit lengthy so I’ve emailed it instead. I wanna get so radiant yer gonna need shades!