Hello there! My name’s Catherine Caine and this is my project to change the world.
This is my favourite picture of me.
You might be wondering how a website that is in essence about marketing can change the world. (It still amuses me to say, that’s for sure.)
I am a Magnificence Amplifier: I help people uncover and amplify their most Radiant Work – the work that brings the most profound impact into their lives and the lives of everyone around them. It doesn’t matter what the work IS – the world is still a better place every time there’s another person working to stretch the limits of their potential and create work that matters profoundly to them and to their Brilliant Clients.
I do that in three ways:
I translate and filter the jumble of thoughts ping-ponging around in your mind so you can identify and articulate your Radiant Work. There are no one-size-fits-all answers – it’s impossible to strive for splendiferous amazing work until you know what splendiferous looks like to you. (And feels like, smells like, tastes like…)
I light the path for you to discover the permission to strive for that amazing work. (Note that I don’t give you permission, I help you find your own permission. I’m not a permission idol: it’s much smarter for you to have your strength in your pocket.)
And I turn the dial up to 11, with effective, brand-consistent, conventional and unconventional, feel-good-in-the-morning, damn fun marketing strategy that focuses on identifying the people who would love the living hell out of your best work, and rocking their worlds until they adore you and can’t wait to buy what you’re selling. And with lots of practices that make your magnificence more consistent. ‘Cos who wants to rock it out only every now and again?
And then there’s dancing and cake.
Other things about me
I live in Brisbane, Australia, and like Superman I’m powered by Earth’s yellow sun. I have Plans to avoid winter for the rest of my life by moving to the northern hemisphere for three months a year. This is becoming increasingly possible: I quit my Day Job in June 2010 when my first big website, Be Awesome Online, starting earning me a full-time income.
I am beginning to become friends with my body after a lifetime of armed neutrality. I love speed metal, World of Warcraft, , musicals, boooooks, singing, hugs and jam donuts. I am a geek-of-all-trades, very extroverted, and damn fond of children. I live with my partner (The Dude) across the road from the world’s prettiest crematorium. Apricot is my favourite pie.
What I believe
Life is too short to be miserable.
Important does not mean painful.
You should be paid most for the things that feel easy.
Money is a useful metric, but a shitty goal.
We’re all kick-ass.
It is far far better to rock ten lives than faintly influence thousands.
The parts of ourselves that we’re most tempted to hide tend to be the parts people like the most.
Your personality is the sauce, not the main course. BE USEFUL.
Striving for glorious is uncomfortable. Actually, all birth and growth is. (The cost of transcendence.)
Never, ever apologise for something that makes someone smile.
We’re all selfish. And there’s nothing particularly wrong with that.
A defined problem is a solveable problem.
You should always try anything that makes you uncomfortable, and nothing that makes you uneasy.
This is not a solo job.
I couldn’t make the amazingness I want to deliver without plenty of help.
Firstly, there’s the amazing Marissa Bracke, who acts as the Mistress of Sound Advice, the Doyenne of Operational Tasks I Dread, and is also moving in as the Queen of Client Delightification. She has increased my sanity about 1549%. (Science!) If you need an amazing VA partnership, don’t start anywhere else.
Second, I have grand ambitions about the visuals of my work, and no capacity whatsoever to deliver on them. (I’m a word nerd, not a visual artist!)
Luckily, I have been blessed by three amazing artists/communicators/mind-readers/high-fivers. They are:
Rhiannon Llewellyn (who used to be known as Rachael Acklin) was the designer of the first Cash and Joy site, which has been widely adored. I especially love the tangerine.
The website has been redesigned for a new era in the business by my Canadian soul-twin, .
And all the graphic design, including the product images, is the work of the stunningly talented Ashley Inzer.
I cannot recommend these people enough. If you’re thinking of hiring them and you want to ask questions, email me and I will be happy to rave at you.
