Ze terribly gorgeous Ming-Zhu Hii
See this amazing woman? Her name is , and she’s one of my clients. Here is what she said about DIY Magnificence:
People – true to the pure transformational magic that Ms. Caine works on lives & businesses, DIY Magnificence has by FAR exceeded all expectations, and has sent me into a veritable dervish of divine re-ignition and nothing-but-the-truth telling.
Whenever my pack starts to feel a little too heavy, I return now to Catherine radiating off the page to me, to be 100% honest about just how much I can give the world.
In DIY Magnificence, Ms. C has created a recipe to save (and exalt) your business’ soul.
That is all.
I have re-read that a dozen times since she wrote it last week – every time my soul needs a top-up, in fact. I smile. I bask. I pat myself on the back for being wise enough to attract Ming-Zhu, a woman who will always, always squeeze every drop from our work and bring it from the level of “useful marketing stuff” to “transformative world-shaking impactful hand grenade”.
She makes that happen.
I could not do that without her, or someone like her.
I’m an alchemist, a catalyst. I am an extra special ingredient, not a just-add-water kit. It matters who I work with.
People like Elizabeth.
And then there’s this video from , who is another delightful woman as well as the most non-judgemental vegan I’ve ever met – and I have just realised I am friends with a LOT of non-judgemental vegans. (They’d have to be non-judgemental to be friends with me, I suppose.)
She video’d herself opening her copy of DIY Magnificence, which was not unexpected – I openly bribe people to do so. But what she did next rocked my world – watch this short clip to find out what. (Go on – it’s so worth it.)
Did you see that? SHE WROTE ME A SONG ABOUT MY PRODUCT. A very very catchy song that I have been humming ever since. I was grinning from ear to ear for hours after I watched that for the first time, and I’m grinning now as I think about it.
Still grinning.
And humming.
I say this again:
SHE. WROTE. A. SONG.
ABOUT. MY. PRODUCT.
I officially have clients who write me songs about my work – and if you include people who performed a song after reading one of my articles then that plural is justified.
Can I possibly explain how amazing that is?
It might not be in the slightest amount amazing to YOU.
And this is kind of my point. You might not want people writing testimonials with the words “veritable dervish of divine re-ignition and nothing-but-the-truth telling” in them.
You might not want people writing novelty hip-hop songs about your products.
But I sure as fuck do.
That is where I want to be, that is what I want for my business and life.
And so… I have set up an environment where this happens.
Where the kind of people who would truly luxuriate and soak in my words, transforming them as they are transformed by them, are welcomed in.
Where it’s awesome to write a song, if you want to.
Where it’s more than wonderful to shine.
I have created a space that gives me the rewards I want most.
And while I don’t get a song every day, I usually receive at least one email or piece of feedback that grows my soul as much as my bank account.
How did I do it?
- I got very clear about what I wanted from my business in terms of cash and joy.
- I described the people who would help me achieve those goals.
- I did everything in my power to attract those people and welcome them and serve them and make things worth writing songs about.
Put that way it sounds pretty elementary, but of course there was a long hard period of deeeeeeep intuition and planning and such, made longer by the complication that I had to figure most of this out on my own.
And so now, metatextually, we’re back at DIY Magnificence. Because as well as inspiring the action that keeps me grinning, it’s a tool for those action-takers to have the same experience themselves – to create businesses and offerings that light them up, that make them wander dazedly around the house telling the fridge that they have the best job EVAR.
That’s the sweetest proof I could ever think of that this works.
SHE.
WROTE.
ME.
A.
SONG.
If you’re ready to start getting masses of the same gloriousness – well, your own particular flavour of gloriousness – into your next offering, then now is the time to invest in DIY Magnificence. If you buy before the end of my birthday on May 28, you’ll also get nifty-keen special extra things. Find out more and get started today!
What do you want more of in your business?
