Are you ready?


Hello darlings, I am still in the throes of an incredibly nasty and very badly-timed bout of sinus infection. (I shall spare you the details.)

Despite this, I’m valiantly endeavouring to answer all the questions being asked to me by people interested in Cash and Joy Foundations, which has opened its doors again for a short time.

Here are two questions I’ve been asked multiple times, so I am going to answer them here. Efficient!

Am I ready for this?

Rockingly excellent question.

Here are the key ingredients for your success with this resource:

- You believe that when you create the right work and offer it to the right people, you will make sales. (This doesn’t mean that has to have already happened consistently – or at all – for you. But you must have faith that when you get that right, it will succeed.)

- You can’t settle for okay. You really want to deliver fanfuckingtastic.

- You are ready to make bighuge changes in your business, and to change those changes.

- You have failed before, often, and come back smarter every time.

- You must believe that making money is not intrinsically evil. (Although some people do it in ways that are.)

- You’re impatient, but not panicky.

- You must be okay with trusting wisdom that doesn’t come from a spreadsheet.

- You have great work burning inside you, you just know it. (Even if you don’t know what it is.)

Here are things that don’t matter much:

- You might have been in business six years, six months, or six minutes. You’re still walking the same part of the spiral, and all the same questions still apply.

- You might have read every single website and book about marketing, or none of them. This is about setting the path, not which brand of shoes to wear.

- You might be in any kind of business or non-profit or artistic endeavour. But you do want to create something amazing, and receive something equally wonderful in exchange.

- You might be a go-it-alone type, or learn best with others. We have both options available.

- You might be mostly logical, or mostly intuitive. As long as you’re okay with using a non-linear process, you’ll be fine.

I hope that helps you sort out whether this resource is a good fit with you! If you have any other questions, please ask them in the comments.

And now for the second question…

Do I need this right now?

Here is a simple exercise to answer that question.

Take a piece of paper and draw a graph.

The vertical axis is your success: how much cash and joy are blessing your business.

The horizontal access is time: put in the last six months.

Okay, there’s no such thing as stasis…

… so take that line from the last six months and dramatically extend the trend it shows.

Draw it out for the next two years. Exaggerate the results you’re already getting.

(So if you’re experiencing alternating ramen and relief, then your graph will end up looking like an earthquake’s autograph.)

Now, take a goooood long look at that graph.

If you don’t make some dramatic changes in your patterns, then in a couple of years? That graph will be your reality.

If you’re content with it, then you probably don’t need this resource.

If it makes you feel like crying, then yes. You really do.

There’s a quote I’m hooked deep into right now.

“Discipline is remembering what you want.”

David Campbell is one smart cookie for that one, but he forgot to mention one thing: for this to work, you have to know what you want.

Which clients you want to attract.

What work you should be focusing on.

How you deliver the work.

What difference your work is making.

If you don’t… really… know what you want, then Cash and Joy Foundations is here. It’s time to build that discipline, lovely.

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Any questions? I’ll go blow my nose, wash my hands, and get ready to answer ‘em!

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