The artist is sitting in the alchemist’s tent, on a chair that was made from the baseboard of a spice caravan. The artist is drinking a strawberry thickshake, but she is not happy. The artist says, “There are piles and piles of people around who are telling me that “Oh, you should talk about Why…
Category Archives: Why
How to get face-meltingly amazing clients
See this amazing woman? Her name is Ming-Zhu Hii, and she’s one of my clients. Here is what she said about DIY Magnificence: People – true to the pure transformational magic that Ms. Caine works on lives & businesses, DIY Magnificence has by FAR exceeded all expectations, and has sent me into a veritable dervish…
This is why you’re boring
Santiago built the world’s loudest stereo. It wasn’t just a loud stereo, though. It was also the stereo with the roundest tones, the most powerful heart-pounding bass, the most tear-inducing clarity on the high notes. This was a stereo to make the gods weep. Santiago strode out to share his gift with the world. His…
Marketing on two levels: headlines and heartlines
Sandy was sick of being yet another hairdresser in a street with six salons. (Not a long street, either.) She said, “To hell with this, I’m going to be different.” But how? Just painting the salon a different colour wouldn’t do it. A sign that said, “I’m a totally different kind of hairdresser, really, I…
Your biggest marketing mistake
Kim had a passion for textiles: colour, thread count, texture and fibres… they were her loves. And so she opened a business to sell fabric. Not just any fabric, but the best. Italian cottons, French linen, costume brocade and William Morris prints… a gorgeous effuserie of touchable hues. On the very first day, Kim’s heart…
