Your work is your art. It is you alight, at your absolute best, pouring your energy and passion into your people in a never-ending stream. It is where you are most glorious, most intense, and most you.
So why is your marketing kind of shit?
(I know why, she says from the back row.)
I see you doing your best work in an elegant and frenzied dance, trailing long bright sleeves of success and power behind you, treading lightly and stamping furiously. Shining your light. Bringing the noise, baybee.
And then when it’s time to do your marketing you put on your biggest, heaviest clodthumper boots and your most uncomfortable going-to-a-funeral outfit. Weighed down, tied down; you can’t move, let alone dance. You snuff out your light. So you stand there like a lump, voice in your kneecaps, singing your marketing in a dirge. Getting it over with fast so you can start dancing again.
What if you could dance AND sing? What if you could shine that light? What if… your marketing was part of your work the same way your dancing feet are part of you?
Here I am, darlingheart, to tell you that it can be done. How you communicate your work can have the same passion, creativity and joy with which you perform your work.
(How do I know? I’m writing a sales page – that oh-so-dreaded task – with a smile and tears on my face. I’m living my most beautiful marketing, and it is MAGNIFICENT.)
This is what I want for you, most dear. I want your marketing to be something you enjoy, look forward to, that shines out naturally (and effectively, so very effectively) from the core of you and your best work. I want your marketing to dance with you. I want your marketing to be GODDAMN RADIANT.
When I signed up for Catherine’s Goddamn Radiant coaching I had no idea the ride I was in for. Literally from the first 5 minutes of our first session, Catherine had me seriously re-thinking everything I thought I knew about my marketing… and my business overall. Through the next couple weeks and sessions, we developed an entirely new brand and marketing plan that I could not be more thrilled about. In short, the Goddamn Radiant program transformed my business from “meh” to “Holyshit let’s GOOOO~!” To say I am grateful for Catherine and her amazing gifts is a sore understatement. I LOVE THE WOMAN! and you will too. – Jenny Bones
I see you like the sound of that. I’m so glad!
There’s one thing we need to talk about before we dive on in.
This transformation is not for everyone. With love, I tell you that if you don’t tick every box then this course isn’t for you and you should look elsewhere.
1. You MUST adore the hell out of the thing you do.
There are people who can care intensely about other people’s work as if it was their own, and we are called marketers. (No, not every marketer can do that. Presumably, marketing wouldn’t have a kinda bad rap if this were not so.)
Since you aren’t a marketer, you need to have a consuming passion for the value of your work. This passion and belief will be the cornerstone of your new (kick-ass) marketing strategy.
2. You MUST be comfortable with making big changes.
It’s quite likely that within the next six months you will revolutionise your website, business cards, products, and audience. It’s going to be glorious, but it’s also going to be a lot of upheaval. If you don’t think you could cope with making Epic Plans any time soon, then wait until you are ready.
3. You MUST have been doing your thing for awhile.
You haven’t necessarily been paid for it long, but you’ve been involved in your work long enough to have strong ideas about who benefits from it best, who you find it hard to work with, and what the heck you do. (If you need help with marketing on something that you have never, ever done before, send me an email. I can still help you, but we’ll need to talk first.)
4. You MUST be ready to shine.
Radiance is not for the faint of heart. You are going to glow and shine and be glorious. It won’t be self-aggrandising, but it will be very, very visible. Some people don’t want you to shine, and if one of those people is living in your heart then you aren’t ready. Kick that traitor out and come back when you’re prepared to blaze.
Still with me? Wonderful!
Here is…
So what is Goddamn Radiant, anyway?
Goddamn Radiant is a transformation of your relationship with marketing. In 3 intense one-hour one-on-one sessions you will:
- learn a new framework for your marketing
- get to the heart of what you do (and why)
- illuminate your Bestest People – the ones who will take your work to a new level
- figure out how to put on the welcome light for them
- light up the road ahead, and the bumps in it
It is amazing how much inspiration and illumination we can create in three sessions.
Want to hear a bit for yourself? Well, now you can.
I gave away one free session to one of my wonderful readers on the proviso I could record it and share it with you.
Here’s me and the wonderpants Shanna Mann, in a .
I want some!
There are seven topics we’ll blaze through until your head is glowing slightly.
1.Turn off the spotlight
When most people decide to do marketing, they get out the big theatre spotlight. BAM! The object is drowned in brightness. It’s hot and it’s blinding. Worst, it saps all the natural colours out of whatever’s in the spotlight until it looks pallid and washed out. For there to be any colour at all you have to to paint in garish overstatement. It feels false, because it is false.
Let’s try something different. What if you let the light inside the wonderful thing you have shine forth?
2. Illuminate your headline
You aren’t the only person in the world who does what you do. (If you are, congratulations! This bit is going to be easy.) If you want to be the business that people think of when they need someone like you, then you need a headline: a memorable, factual description of what you do.
3. Kindle your heartline
Why do you do your work? What is the value, the deeper meaning, underneath what you do and why you do it? This is your heartline: your emotional brand. It’s the essence of why we should care about your work, and it makes your marketing ethical, meaningful, and powerful.
Sounds interesting? Here are some comments from people after just the first session:
“Just had a super-charged session with Catherine Caine. Now to get supercharged to create some action!”
“I am sitting here just blown away by CatherineCaine and her work with my marketing. I feel a fundamental shift of alignment.”
“I feel all tingly. Didn’t expect that from a marketing call.”
“Just so you know – I’m still FLYING from the Goddamn Radiant session with you on Sunday…. you could sell this as a drug.”
Transformation never felt so good.
4. Illumine your Bestest People
There are a small group of people who will inspire your best work. They will appreciate it at its worth and line up to buy it, never needing a hard sell or bribe to sign up now. Unlike demographics or niches, identifying your Bestest People makes every marketing decision simple and effective.
5. Narrow the beam
It feels counterintuitive, but focusing all your marketing on your Bestest People will dramatically increase your enjoyment of your work and your sales. By gently shutting out everyone who’s not quite right, you can speak with your Bestest People so intimately and powerfully that they will start inventing extra ways to give you money. (No exaggeration!)
6. Bushel extraction
If there are barriers stopping you from communicating your passion, you need to know what they are now. (So that you can come back to them with a flamethrower and torch them.) We’ll knock down the ones we can, and mark the rest for later… removal.
7. Banishing the shadows
There will be parts of your current marketing that don’t mesh with the new and improved vision of you and the light of your business. We’ll make an action plan for the big misfits and find a couple of small ones you can change immediately.
Does that sounds like a lot? It is! You will need a sit-down and a glass of something sweet at the end of each session, I promise.
And at the end? At the end of Goddamn Radiant you will have vistas of opportunity light up for you. Your next year is going to be SO different from the last one, dearest.
You are smart, focused and woah mama powerful when you know what you want. And after Goddamn Radiant you will know exactly what you want from your marketing and have some excellent ideas on how to get it.
Imagine your planner open to the Marketing Ideas page and it’s crammed with notes from side to side and in the margins because you’re running out of room.
Imagine waking up early and jumping out of bed with great ideas to reach your people.
Imagine never, ever hating marketing again for the rest of your life, no matter what work you’re doing.
Imagine your marketing being done on time and with flair because you don’t dread it. (How many more sales would you be making if you actually told people about the wonderful work you’re doing?)
2011 could be the year your business shines more brightly than it ever has before. You’re ready, and so am I.
Light the fire and dance by the flames, dearest. You deserve to.
Here’s Bridget talking about what happened to her through these sessions:
Move fast or miss out!
Until I complete my cloning project, there is only a limited amount of me to go around. Hence, there are always a seriously limited number of available places in Goddamn Radiant.
Sign up today for $697 and get shining.
If you’d prefer to spread out the sessions and the cost, then sign up for the first session for $247 now, and pay for the next one when you’re ready!
Not sure if you’re right for this, or whether I am, or if you really meet the necessary magnificence requirements, or something else? There’s a very simple solution. Sign up for Mo’Cash, Mo’Joy, the weekly Cash and Joy newsletter, and you’ll have one free half hour session to talk about where you are and what’s going on and whether this is right for you. I will NEVER push you into something that isn’t gloriously right for you, my dear.
