Dear Wrong People,
I adore you.
Thank you so much for helping me learn more about myself. Thank you for disproving my first naive and hopeful, “Oh, I’ll work with anyone,” marketing. For reminding me, again and again, that my Wrong People are not Bad People. There’s nothing at all wrong with you, or with me. It’s just that we’re not great together.
So now I’m going to do the best thing I can for you, as a gesture of thanks: I’m going to do my utmost to warn you away from here.
I don’t want you to waste your time on me. Seriously, I will never rock your world: our conversations will likely never develop an easy to-and-fro, and I won’t come up with the solutions that suit you best. Even when I’m saying smart things, it will take time and energy for you to translate them into your patterns of thought. You deserve better than me, Wrong People. You need someone that’s absolutely kick-ass for you, and I’m not.
So as a favour, I’m going to work my ass off to make it easy for you to know that we’re not a great match. In fact, I aim to make it abundantly obvious within the first three seconds of you arriving on this website, so it’s easy for you to leave and continue searching elsewhere. Here, I’ll even help with the search.
Find someone who agrees that business is a serious matter and shouldn’t be the subject of levity. Enjoy the unshakeable discipline, guidelines and predictability they’ll bring to the work you’ll do together. Revel in the reserve and professional courtesy and distance between you that makes you feel most respected, and the way they don’t shock you with their bluntness or expect you to discuss things that aren’t any of their business.
Find yourself someone who works on your timescale and won’t drive you crazy with their desire to act Right Now. Look for someone who is as detail-oriented as you are and fully appreciates your need to think over every aspect of a decision before making it. They’ll please you with tried-and-true methods (with studies backing them up), and won’t force you to try anything unproven or fuzzy.
They will make you feel safe, appreciated, smart and magnificent in a way I never can. Run to them, dearest.
Enjoy the warm feeling of talking with someone whose values mesh perfectly with yours, who has the same ideas of quality and respect. Be your best and most wonderful self in their company. I want that for you, Wrong People.
Now get the hell out of here.
Much love,
Catherine
Made it through the gauntlet and realised that you are one of my Right People? Then you should sign up today for the splendiferous weekly Mo’Cash Mo’Joy newsletter, and the free 30-minute Marketing Check-up that goes with it.
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