The USA knows techniques to market itself, its merchandise, and its options. For better or for worse, for richer or poorer, American marketing creativity, vitality, and set of living have an effect on patrons internationally. Philip Kotler, absolute most realistic known for the selling precept of the four Ps—product, ticket, promotion, and set of living—takes us on a guided tour of American marketing, including its origins and traits, its relationship to economics, and its criticisms. His talk will encompass examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg Faculty of Administration, and his textbooks abet because the root for graduate change applications worldwide.
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