Alas! Alas! The doors are closed, for now.

I will let you know as soon as I know what will happen next.

Your relationship with your business? Well, it’s complicated.

You say, “My clients are soooooo amazing, I can’t believe I get to work with them all day.”

And two sessions later you say, “My clients are hellspawn and should be hunted down, slain and buried at a crossroads. Argh!”

You say, “This work is so lucious and juicy and fun, it oughtta be illegal. Best. Job. Ever.”

The next day you’re looking at the Help Wanted ad in the window of the local café and saying, “Anything has to be better than the crap I go through all day.”

You say, “I only need three more buyers, that should be easy.”

Two weeks later, you’re saying, “Where are the people who want what I’ve got? Did they all die?”

Your evaluation of your business runs hot and cold. And thus, so do your actions.

You alternate between too much and too little.

Sometimes you’re charging frantically (and sometimes a little desperately) into The Promotion Zone. You email your readers three times a day, with plenty of exclamation marks. You create twenty new offerings and promote them all. Go go go!

And then sometimes? Sometimes you just can’t be bothered. Screw it, what’s on the Discovery Channel, pass the fried carbohydrates, if people want what I’ve got then they can damn well find me.

Always one or the other.

In love with your business or in the depths of despair. (Sometimes, both at once. Which is terribly uncomfortable.)

Why is that? Why do you hold such contradictory opinions about what’s working and what’s not?

To put it bluntly, you don’t really know your business.

I mean, you sorta know. You have an overall idea, and some parts are super-duper clear.

But could you specifically, evocatively and succinctly describe the fundamentals of your business?

Yeah, I though not.

Do you want to?

Now: imagine how confident, kick-ass, and consistent you would be in your business if you could do all of those things.

Good news: you already know the answers.

You might not know that you know them!

They’re probably smooshed in with lots of well-intentioned advice.

They’ve probably grown and altered since the last time you explored them.

But they’re still in there.

You already have all the answers you need to build your business into an unstoppable juggernaut of awesomeness.

So let’s put your business on a solid foundation.

These are the foundations of your business.

• What do you offer?
• Who is the best audience for that offering?
• How do you offer it to them?
• Why does it matter?

When you know them, you feel powerful.

You ARE powerful.

And you take monstrously powerful action.

Suddenly all your resources are available, and you know just how to combine them to make amazing progress.

Knowing your foundations is a simple change, but it transforms your business – and your relationship to it.

Ready to jump ahead and get at it?

It’s time to get foundational.

If you’re ready for less confusion and more hells-yeah in your business, I’m inviting you to join me in Cash and Joy Foundations.

There are four modules: Who, How, What, and Why.

Each has playful, epiphany-licious worksheets and audios from the DIY Magnificence resource.

There’s also a resource for each module: How To Use Your Answers To Rock It The Fuck Out In Your Business. (We aren’t creating theories. We’re creating awesometacular businesses!)

And you’ll join a private group full of other amazing business owners: idea-bouncing, compliments and empathy in lavish amounts.

Lastly, there’s a place to Ask Catherine Anythang every two weeks – you can get destuckified, get philosophical, or get profound. Whatever you need.

Are you ready to get more confident, consistent and kick-ass in your business?

Catherine [and Cash and Joy Foundations] offers the unexpected: mischievous images, cloak-and-dagger queries, and wild flights of fancy that suddenly pull back the curtain to reveal exactly what you’ve been looking for the whole time. If linear process is getting your nowhere and logic tastes like sawdust, try this instead. – Leela Sinha

The frickin’ laser beam strapped to the shark that cuts to the core of your marketing and your best work. - Bill Todd