The Basement Party


So here you are, wandering around in your business.

Picking things up, putting them down. Opening drawers absently.

Staring out the windows hoping you’ll be able to figure out where you are and where you’re going.

Come over here. Let’s go down into the basement.

Don’t worry, this basement isn’t a dank creepy hole with a cask of Amontillado against a bricked-up niche.

Nope, this basement has a pool table, some beanbags, and an awesome stereo.

It also shows you the foundations of your business.

It’s been a while since you came down here and looked at them.

(Some of you have never been down here at all.)

Things have changed. That shouldn’t surprise us, but it always does.

Here, look at this one: What you offer. It’s moved since the last time you were down here.

And Who you offer it to is bigger, but it looks less stable than I remember.

When did you paint How you offer it? Cool.

Where’s Why you do it gone to? Oh, it’s hiding waaaay back here.

Let’s stay down here for a while and get reacquainted with your foundations.

There are pretzels and some drinks in the mini-bar, we’ll be comfy while we do it.

I’ve got some tools I made for just this occasion.

It’ll be a hoot!

There will be four different free resources, one every two days. Each one is a creative and lateral exercise to get you closer to understanding and reinforcing the foundations of your business. (Also known as: waking up the entire household with the volume of your “Holy shit I get it now!”)

There will also be prizes, awesome people, and an invitation to take the confidence and clarity deeper with one of my favourite resources ever.

It’s free, it’s fun, and it’s foundational.

Wanna join us?

Then pop your email in here!