Parveen decided to create a one-woman show.
On Parveen’s first day, she blurted her lines like a nervous eight-year-old in the school play.
On Parveen’s fifth day, she was more practiced and the words started to flow.
On Parveen’s eleventh day, she realised that she should be wearing an outfit that matched the theme.
On Parveen’s fourteenth day, she started adding gestures to her words.
On Parveen’s twentieth day, she added some lights so people could see her.
On Parveen’s twenty-fifth day, she assembled some chairs so people would stay in comfort.
On Parveen’s thirty-first day, she put out a sign in the street.
On Parveen’s thirty-ninth day, she brought in a couple of props.
On Parveen’s fortieth day, she revised her lines.
On Parveen’s forty-first day, she called a local newspaper about her show.
On Parveen’s forty-third day, she added a sign to the jar that said “Support Local Art”.
On Parveen’s forty-eighth day…
All of these tasks are marketing.
Marketing is communication, and communication is largely non-verbal.
Your colour scheme is a marketing decision.
So is how you package your services.
And how you deliver your work.
The tone of your emails.
What you decide to sell (and not to sell) is marketing.
So if you’re sick of talking about what you do…
Stop talking and start doing. Let the work speak for itself.
This does mean you’ll have to produce something worth talking about…
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