Once there was a woman named Celia, and she had power in water. She wanted to use her power, share it, and spread it.
Thus, Celia bought a water sprinkler. Celia turned the tap and lo! water was sprayed in a thousand directions. Much of it was wasted on people who didn’t want to get wet and shook their fists angrily. Much of the water ran off and was lost in the spraying. But surely enough, many desirable targets were dampened. Celia was gladdened, for a time.
But as Celia’s power grew (as all power does grow as it is shared and used) she became angry at the sprinkler and kicked it with her feet. “Stupid sprinkler,” she shouted. “You fling my power all over the place and even when you hit the target it does not get soaked. I can do better than you, stupid sprinkler.”
Thus, Celia bought a fire hose. Celia turned the tap and lo! water thundered out in one place. At first it was the wrong target (and it was oh so wet and angry!) but Celia moved her aim and soon she was using all her power on the right target. The target was soaked, dripping drowning drenched with power.
And Celia smiled.
Of course I am Celia. (And so are you.)
My first website (Be Awesome Online) is a sprinkler. It’s about a number of related topics, for a widely defined audience.
This website is a fire hose. It’s focused on one specific topic (transformative marketing) for one very specific audience (passionate entrepreneurs).
Cash and Joy has much more power and potential, as a result. I’m glad I chose to use the fire hose instead of the sprinkler.
But we all regress sometimes.
Last week to celebrate the launch of my intense marketing transformation, Goddamn Radiant, I announced that I would give away one free package.
There is nothing at all wrong with generosity as a marketing tool: it’s very effective and enjoyable. But this? This is a sprinkler offer: throwing out a giveaway all over the place in the hopes that it hits the right people.
Dangit.
Therefore, this will be the absolutely last time I give away my services. Ever.
Will I be giving away oodles of other things? Hell yes.
But in future I will be careful to ensure that my generosity is a fire hose, not a sprinkler. You’ll be either bone dry or dripping drowning drenched with power.
So… who is the lucky winner?
It was heart-breakingly hard to decide! Bridget made me cry and Emily played the clarinet for me, and Andy . (It’s very catchy, too.) Ainslie sent me a video of a horse cutting event with a lyrical email about how she wants her marketing to match the precision, flow and power of that horse and rider. There were lines like this from entries:
…if I could get as turned on about marketing myself and my business I really think my entire life would be transformed.
I can’t light up the world if the world doesn’t know I’m here.
I’ve got a head full of how it SHOULD be. I also have a binder full of how it SHOULD be. (I’m good at school.) But none of that is what I WANT it to be. None of that is fun or interesting or effortless and it doesn’t make me feel good.
I am ready for change. Clearly, what I’ve been doing isn’t @$%# working, so I’m ready to dump it. I’m willing to be more “me” in my marketing. It still scares me. People might find out I’m not perfect! Or not like me and my feelings would be hurt. But it feels like an important thing to do.
How could I choose?
Because Bridget was the first to make me cry, she’ll be receiving a free Goddamn Radiant transformation.
But, since I’m never going to do this again…
I’m going to make a bet with every single person who entered this giveaway. I will give you a Goddamn Radiant transformation free and clear. And when your business takes off into the stratosphere as the result of all of your delicious juicy new marketing and passion, you can pay for it then.
If somehow you don’t make enough money to comfortably pay me in the next six months, then you don’t owe me a penny.
Because I believe that you can and will shine so bright once you get clarity that money will leap into your lap with enthusiasm, and allow you to pay me back with no worry or checking of the credit card.
The bet is on.
Can my test group, my wonderful volunteers, revolutionise their marketing in less than six months? Hang around and you’ll find out!
If you want to get seriously soggy, sign up for the newsletter.
And if you want to get drenched? Goddamn Radiant is ready and waiting.
photo credit:
