You’re walking down a country lane in autumn. The leaves are a thousand shades of eye-catching, the air is crisp and leafy. Your spaniel is romping off through the leaf drifts and barking at god-knows-what. Life is grand.
You see a beautiful hand-carved sign up ahead and go to investigate. It has a map, and pictures to identify local birds. Also, in clear and well-constructed prose, it talks of the dangers of letting your dog unleashed in this area. It advises you to be cautious and care for your dog.
You look over at Jelly Bojangles, frolicing like the pup she hasn’t been for years, and decide, “Nah, it’ll be okay.”
Further down the path, the air smells like spices and woodsmoke. A bird you can’t identify sings for a full minute and then leaves the silence even more beautiful.
You spy another sign, this one a crudely-painted bit of metal nailed to a tree. It says, “LEASH YOUR GODDAM DOG I GOT A SHOTGUN”. Unnerved, you clip the leash on Jelly Bojangles and continue your walk.
Which sign is better marketing?
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