You really want to make a great impression, and so you go all out.
First you go to the dentist and get your teeth cleaned, every crevice blasted until your teeth literally squeak and your mouth feels oddly alien. White, gleaming great-breath smile: check.
Then you move on to the hairdresser. The very latest colour, the most amazing cut, a perfect dry and style… four hours later, you have that slow-motion shampoo-ad hair avalanche. Gleaming, radiant hair: check.
Now it’s time to get your skin gorgeousified. You get exfoliated, moisturised, exfoliated again, intensively toned, massaged and tinted. Your eyelashes have their own specialist and their own glory. Thirty-five bottles and powders leave you looking pretty much the same except MUCH more gorgeous. Amazingly attractive face and skin: check.
Now it’s time for clothes, and no expense is spared. Linens from Milan, spider silk from France, shoes from the Harajuku district of Japan, amber from Prague… every piece chosen to harmonise with the next AND make you look slim and powerful and intriguing and comfortable and confident is assembled. Every piece is reverently draped on you. The perfect outfit: check.
You’ve never looked as good as you look that day. Man, you strut and heads turn. Low appreciative whistles can be heard from every doorway.
Tired and happy after a day of wonder, you tumble into bed.
Two days later, your pores are getting a little clogged from the powder and paint, but you still look pretty damn fine.
Three days after that, your hair has gotten pretty limp and greasy, but you’re still great!
Your clothes are getting a bit crumpled and… YOU-smelling, but it’s all good.
At least, until a trusted friend visits you and says, “Darling, when the fuck did you last brush your teeth?”
This is a silly story.
No-one would think that they could have one great makeover and then ignore all self-care thereafter. We know that to keep looking and feeling healthy that regular maintenance and refresh is required.
So why do so many of us do it with websites?
We spend big money and time to polish and transform our websites, buying themes and designer help and tweaking until shazam! perfection is achieved.
But perfection is static, and the world is not.
Unless we invest regular attention to brush our websites’ teeth and make sure they put on warmer clothes in winter, the neglect will show.
“All well and good, Catherine,” you say. “But this metaphor is seriously flawed. I know that my hair needs to be brushed, it gets snarled and tells me so. But how the hell do I know what to do for my website?”
I don’t know.
But Sarah Bray does.
This is Sarah.
Sarah loves websites, and she creates beautiful, thoughtful, strategic and heart-swirling ones.
She also knows how to keep them beautiful, thoughtful, strategic and heart-swirling once the flurry of designitude has died down.
And now she has a lovely, lovely way to help you do it.
Want a weekly date with your website?
What if you spent 30 minutes every week thinking strategically about what your website is about, and what it needs to achieve its goals, and actually, you know, making some changes?
I’ll skip that whole “It’s not a lot of time”, “Yeah, but it’s more than you’re spending now and besides incremental improvement yadda yadda” segue. You KNOW that a conscious, deliberate focus on your website every week would rock it and accelerate your growth. It’s just figuring out what to do and when to do it that slides this item down to the bottom of your gargantuan to-do list.
Sarah has an amaaaazing and loving and enjoyable answer to that problem.
Every week, you have a hot date with your website. You answer questions, do a bit of work and voila! You’re done in half an hour. It’s simple, fast, and effective.
And it’s a cheap date, too. This weekly thought-provoking, action-creating hot date is only $32 each month.
Interested? Go read the letter your website wrote you and learn more. (That, you may have noticed, is an affiliate link. I’m already signed up and dating my website every week.)
That’s all well and good, but what if I don’t have the money, or I don’t groove with Sarah’s style, or whatever?
No matter who you are, if your business relies heavily on your website – then you need to set aside time every week to think about and work on it strategically.
You don’t have to use Sarah’s framework or her tools. You could have “Solve one irksome fiddly-ass problem each week” on Wednesday and “Doodle pictures of my website’s future” on Saturday. That would be awesome, and not cost you one thing.
Other then the discipline to commit and actually DO it, of course.
I’m not pretending that bit isn’t hard.
Especially when things are going well and you’re so busy that you’re having dreams about your to-do list.
This is why I signed up a month ago for the hot dates with my website – I used to have a dedicated time every day for developing and promoting my business, and the website has been getting the short end of that stick for a looooong time. Considering that the wesite is a large chunk OF my business, that was a dumb move.
Now I get an email every week that reminds me, “Hey, I know you’re busy with the right now, but it’s time to take time for the near soon.”
If you want a piece of that for yourself, you need to be fast. Sarah’s closing the doors this Friday in order to keep the group at a similar place on their journeys. (And it’s a wonderful, chatty, accountable and supportive group, so that’s neat.)
If you’re ready for a thoughtful and soulful framework for regularly improving your website, you should sign up today.
And if you’ve got any questions about whether this is for you, then I would be happy to answer them in the comments.
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