One of the super-powers of this business since its launch more than a year ago (Time! Flying!) has been consistency of message, tone and offerings. There’s a through-line that you can follow, and if you do then you realise that all the pieces build on each other for more powerful results.
I didn’t always have this talent.
I’m currently, with helpers, collating the content from my previous website and I’m noticing the difference. The old website was much more scattershot: one day lovey-dovey, the next day rantypants. I covered more than five separate topics, and it was pretty much a crapshoot on which one I would be talking about that day. And worse, it was pretty difficult to see where the articles I was writing matched up with the offers I was making.
It was like a grab-bag full of small nifty items, none of which had anything to do with each other. It was so damn hard to know what the website was about, to recommend it, or to create large transformations.
So what happened?
Sinclair and Natalie Peluso.
Their course helped me put a nozzle on the wildly flailing hose of my talents. They helped me focus in ways that felt powerful and not constrictive. And they helped me develop an internal and external language to communicate this new focus so that other people could hook in and rock it out, too.
The course I am mentioning no longer exists. But Sinclair has taken the experience and developed something even more powerful. (!!!!!) It’s called Luminary Rule, and if you go sign up TODAY you’ll get access to a free chapter of it.
I cannot possibly stress enough that this is a fucking amazing idea and you should go and do that right now immediately schnell schnell.
Seriously. This will rock your business out.
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